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Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business to business, business to government, or longer business to consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process. There are multiple components of a stepped demand generation process that vary based on the size and complexity of a sale. These components include, among other things: building awareness, positioning relevance, supporting validation and mitigating customer evaluation. ==Building awareness== The demand generation function in most businesses resides as part of the marketing organization. Demand Generation is a holistic approach to marketing and sales cohesion within the company. Building awareness is a vital component in the demand generation process. Building awareness often takes a continued effort and involves multiple facets of marketing. Advanced demand generation programs typically rely on some form of proactive Lead Generation activities supported by more traditional market programs and processes. This is because demand generation programs tend to assume that prospective customers are aware that they have a need or problem, and are attempting to solve it when they search for solutions.〔"Demand Generation Quality vs Quantity" video, http://vimeo.com/99688328, Published 1 July 2014. Retrieved 2 October 2014〕 If the prospect is unaware (consciously or, at least, subconsciously) that they have the problem, then demand generation may not be effective - thus the need for adjunct lead generation activities. Branding Inbound marketing: * Search engine optimization * Viral marketing * Social media marketing * Email marketing Outbound Marketing: * Pay per click marketing * Inside sales/telemarketing * Outsourced lead generation * Outsourced appointment setting 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「demand generation」の詳細全文を読む スポンサード リンク
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